Memphis Baker Rebrands Business, Opens ‘The Sweet Spot’ Shed
Memphis baker Kendra Moore Crawford, formerly of Moore Truffles, has rebranded her business as Moore Than Cookies. She now sells her cookies and treats from a distinctive bright purple shed on her front porch, named "The Sweet Spot."
Memphis, TN, September 28, 2026 —
Kendra Moore Crawford, a baker based in Memphis, has launched a new chapter for her confectionery business. Formerly known as Moore Truffles, Crawford has rebranded her enterprise under the new name, Moore Than Cookies.
The business will now offer a variety of cookies and other sweet treats. Customers can purchase these items directly from a unique retail location: a brightly painted purple shed situated on Crawford’s front porch. This distinctive stand has been named “The Sweet Spot.”
Details regarding the specific timeline of the rebranding or the exact range of products offered were not provided. The contractor responsible for building or outfitting “The Sweet Spot” was also not identified. The specific street or neighborhood within Memphis where “The Sweet Spot” is located has not been disclosed.
The transition from Moore Truffles to Moore Than Cookies signifies a shift in the business’s focus or product line, though the exact nature of this evolution is not detailed in the available information. The front-porch shed model for retail operations is a unique approach to customer accessibility, offering a localized and personal point of sale for Crawford’s baked goods.
Story summarized from the original created by jennifer@cookwithjennifer.com (Jennifer Chandler) on dailymemphian.com, see more information here.
