Written by three CPAs and brokers behind over $2 billion in pest control and lawn care transactions, From CEO to Exit: The Ultimate Payday for Pest Control & Lawn Care Owners is now available from Palmetto Publishing as a narrative-driven road map for business owners preparing to sell.

CHARLESTON, S.C., Oct. 29, 2026 /PRNewswire/ — Palmetto Publishing has released From CEO to Exit: The Ultimate Payday for Pest Control & Lawn Care Owners, a new business fable by Daniel S. Gordon, CPA and CEPA; Brian Post, CPA; and Matt Gordon, CPA. The book guides pest control and lawn care company owners through the complex process of selling the businesses they spent decades building. It is the latest title from the principals behind PCO Bookkeepers & M&A Specialists.

From CEO to Exit continues the fictional story of Michael and Peter Hall, the father-and-son duo first introduced in Dan Gordon’s earlier book, From Technician to CEO. In this installment, the Halls find themselves at a crossroads. Their pest control company has grown into a valuable enterprise, and private equity firms and industry consolidators have come calling. With the help of their trusted advisor, Stan, Michael and Peter must navigate valuations, assemble an advisory team, and determine whether selling, keeping the business in the family, or pursuing another path is the right decision.

The stakes are personal and financial. The Halls must confront what their company is actually worth and how to increase that number before going to market. They face the mechanics of a competitive auction process, the scrutiny of due diligence, and the pressure of evaluating competing offers at the closing table. Underneath the deal terms lies an emotional reality: the cost of letting go of a business that represents a lifetime of work and the weight of a decision that will reshape their family’s future.

The book targets owner-operators of pest control, lawn care, and home services companies generating between $1 million and $50 million or more in annual revenue. It is written for those who may be five years from an exit or already fielding acquisition offers. The narrative format sets it apart from traditional M&A guides, making complex topics such as sell-side deal structure, tax planning, and post-sale transition accessible to readers without a finance background. As consolidation accelerates across the home services sector, the timing positions the book as a practical resource for a growing audience of founders weighing their options.

From CEO to Exit is available for purchase online at Amazon.com and BarnesandNoble.com. For more information about the authors, please visit any of their social media platforms.

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About the Author: Daniel S. Gordon, CPA & CEPA, Brian Post, CPA, and Matt Gordon, CPA, are leaders behind PCO Bookkeepers & M&A Specialists, the only accounting firm in the United States dedicated exclusively to serving pest control and lawn care professionals. Dan Gordon, a Magna Cum Laude graduate of Northeastern University, began his career at Touche, Ross & Co. (a predecessor to Deloitte) before owning, scaling, and selling his own pest control company and serving as CFO of a PCT Top 50 firm. Brian Post, a Magna Cum Laude graduate of Rowan University, has spent over a decade advising hundreds of pest and lawn care business owners on financial and operational strategy. Matt Gordon, a CPA licensed in New Jersey, honed his audit, assurance, and advisory skills at Deloitte before bringing his expertise in internal controls and financial reporting to the firm.

Together, they wrote From CEO to Exit: The Ultimate Payday for Pest Control & Lawn Care Owners to give home services entrepreneurs a clear, story-driven roadmap through the most consequential decision of their careers: selling the business. Drawing on real strategies from their daily work in sell-side M&A, tax planning, and exit advisory, the authors continue the business fable begun in Dan Gordon’s From Technician to CEO, turning complex financial concepts into practical guidance any owner can follow.

Outside the office, the authors share a love of golf, family, and the industries they serve. Dan co-hosts the PMP Industry Insiders Podcast, a weekly show helping pest and lawn business owners navigate a rapidly changing market, and is an avid boater. Brian enjoys skiing and traveling with his family. Matt can often be found cheering on the New York Mets. Follow Daniel S. Gordon, CPA & CEPA, Brian Post, CPA, Matt Gordon, CPA, for updates on new releases.

About the Book:

Title: From CEO to Exit: The Ultimate Payday for Pest Control & Lawn Care Owners

Author: Daniel S. Gordon, CPA & CEPA, Brian Post, CPA, Matt Gordon, CPA

Publisher: Palmetto Publishing

Publication date: 10/20/2026

ISBN-13: 9798318848049, 9798318848032, 9798318848056

Available for interviews: Author, Daniel S. Gordon, CPA & CEPA, Brian Post, CPA, Matt Gordon, CPA

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SOURCE Palmetto Publishing